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Google vs. Yahoo
The two bitter rivals battle it out to determine who's the true ruler of the Web.
by Joanna Stern 08/16/2007
Fights on Internet battlefields involve mouse clicks rather than gun shots, and dueling sides expand their territory by capturing whatever Web services stand in their way. Although Yahoo may have been the dominant force, Google has built upon its Search function to garner more territory and supporters than its longstanding rival.
Leading the revolutionary Google army is CEO Eric Schmidt, who's taken Google beyond Search and into other areas of the Internet. Announcing revenues of $3.66 billion for the first quarter of 2007, Schmidt has built the Googleplex that breeds profit and innovative new applications like Google Earth and Docs & Spreadsheets. Over at royal Yahoo, longtime leader Terry Semel stepped down in June 2007, just months after the company reported $1.67 billion in revenue for the first quarter of 2007. Google might be the hands-down winner in terms of revenue, but the companies' Web offerings compete day-to-day to give Web users the best overall Internet experience without having to spend a dime. When it comes to offerings such as search, e-mail, maps, communications, and mobile, Google and Yahoo both have a lot to offer. We compared the companies' offerings across eight weighted categories to see who's really winning the war. Note: We assigned each round a total possible point value based on how important the category--search, maps, e-mail, etc.--is to your user experience. The more important the category, the higher the total point value. Winner takes all, while a draw splits the points.
Round 1: Search >> Google vs. Yahoo Showdown
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