Microsoft Tricking Users Into Windows 10 Upgrades

There are many reasons to upgrade to Windows 10, but Microsoft appears to have decided it doesn't want to convince users anymore. A recent change to the upgrade prompt is fooling Windows 7 and 8 users into installing the new OS when they try to reject it.

Image: Shutterstock / omihay

Before last week, users could defer the upgrade by clicking the X in the top right corner of the Get Windows 10 prompt window. Now if users click that X, they unknowingly provide consent to -- you guessed it -- upgrade to Windows 10.

MORE: Best Chromebooks Available Now

If you want to postpone the update, you need to click the "click here to change upgrade schedule or cancel scheduled upgrade" option. Unfortunately, users trained to click the X to close annoying pop-up windows may overlook this small line of text. 

In a statement, Microsoft admitted that the change in upgrade process was intentional, explaining that "If the customer wishes to continue with their upgrade at the designated time, they can click 'OK' or close the notification with no further action needed."

Dismissing the window without clicking on the cancel link could be construed as accepting an update, but that is not good enough. Active consent should be the only way to confirm a Windows 10 update.

Image: Tom's Hardware

Long-time Microsoft blogger Paul Thurott is calling B.S. on this tactic, declaring "The violation of trust here is almost indescribable." And he's right, this trickery is the kind of nonsense that obliterates consumer faith in Microsoft, and will push customers away to Macs or Chromebooks.

PCWorld's Brad Chacos reports that his wife is one of the users deceived into upgrading, and that she isn't just accepting this change. She's actually shopping for a new computer: an Apple Mac Mini.

If you were one of the users tricked into upgrading your PC to Windows 10, and you don't like it, switching platforms isn't your only option. We've got instructions for how restore Windows 7 or 8.

We've made plenty of arguments for why you should upgrade to Windows 10 -- for instance, it's no longer free after July 29 -- but your PC should be under your control. It's your computer, not Microsoft's.

Latest in Windows Laptops
Error when installing Google Chrome on the Asus Vivobook 16 Flip, on a white desk against a blue background.
"This app can't run on your PC": Google's Chrome Installer broke on Windows, but there's a fix
Microsoft Copilot physical key on Windows keyboards
Microsoft "fixes" Windows update bug that some users considered a feature
The HP ZBook Fury 18 G1i open against a gradient purple background.
I'm a veteran laptop tester, and the new HP ZBook Fury is so powerful I'm shocked
Asus Vivobook Pro 15 (N6506, 2025) open at an angle on a white table.
Asus Vivobook Pro 15 (N6506, 2025) review: Asus dials in its MacBook Pro competitor
Windows Logo
Windows users call Microsoft's latest update blunder "The greatest bug in living memory" — here's why
A keyboard with a button that says "SCAM?"
A years-long scam that began with fake Windows pop-ups ends with PayPal payments
Latest in News
A close-up of a light-colored computer keyboard shows the keys T, Y, G, and H replaced by the logos of OpenAI, DeepSeek, Grok, and Gemini, the leading competitors in the artificial intelligence market. This serves as a visual metaphor for the intense rivalry and innovation in the AI industry. (Photo by Matteo Della Torre/NurPhoto via Getty Images)
Is generative AI inadvertently reducing the voices of many to the banality of one?
WWDC 2025 could mark the beginning of the end for certain iPhone users
Error when installing Google Chrome on the Asus Vivobook 16 Flip, on a white desk against a blue background.
"This app can't run on your PC": Google's Chrome Installer broke on Windows, but there's a fix
Nintendo Switch 2 handheld gaming console
Nintendo Switch 2 preorder date: It might be a lot closer than you think, say tipsters
Microsoft Surface Laptop (7th Edition, 2024)
Windows-on-Arm woes: Amazon warns customers about Surface laptop returns
Apple Watch Series 8
Siri is the biggest obstacle to making the Apple Watch an AI hit