Best Buy's March Madness sale slashes up to $700 off Sony TVs — here are 7 4K TV deals I recommend

Sony TVs
(Image credit: Sony)

March Madness is upon us and that means now is the perfect time to upgrade your TV. This feels like the bit where I make some sports references, but I'm from the UK so my NCAA basketball knowledge isn't great. Pass me the rock? Nailed it.

While my American sports knowledge might not be up to scratch, I know my way around the best tech deals on either side of the pond, and there are some stellar deals on Sony TVs over at Best Buy right now.

We've dug out some of the most compelling deals in the sale, with size options including 55-inch, 65-inch, and even a couple of 85-inch models if you're looking to replace one of the walls of your house with a TV... hey, no judgment here, having a load-bearing television is the dream. Every screen here is 4K too, so you can enjoy the game without your buddies ribbing you for your potato-quality display.

Whether you're looking for a budget, mid-range, or premium TV to upgrade your TV and sports-watching experience, we've got you covered below.

Sony TV Deals — Quick List

Sony 85-inch class BRAVIA 7 4K TV
Sony 85-inch class BRAVIA 7 4K TV: was $2,999 now $2,499 at Best Buy

Save $500: It's not quite a cinema screen in your living room, but it's damn close and for a fraction of the price. This enormous 85-inch 4K display will make your movies and TV shows look stunning, and the 120Hz refresh rate means it's a great choice for console gamers too.

Features: 4K (2160p) Mini-LED QLED panel, 120Hz refresh rate, HDR 10, Hybrid Log-Gamma (HLG), Dolby Vision, Full Array Local Dimming

Sony 85-inch BRAVIA 9 4K TV
Sony 85-inch BRAVIA 9 4K TV: was $4,799 now $4,199 at Best Buy

Save $600: Oooo, big boy! This enormous 85-inch display is Sony's flagship model and comes with a similarly hefty price tag. But is it worth the jump in price versus the Bravia 7 above?

For most people, absolutely not. The Bravia 7 is 95% as good for a good chunk of change cheaper. But if you simply must have the best LED TV that money can buy, this is it, and you can buy it for slighlty less money right now.

Features: 4K (2160p) Mini-LED QLED panel, 120Hz refresh rate, HDR 10, Hybrid Log-Gamma (HLG), Dolby Vision, XR Motion Clarity, Full Array Local Dimming

Sony 65-inch BRAVIA XR A75L 4K TV
Sony 65-inch BRAVIA XR A75L 4K TV: was $1,499 now $1,399 at Best Buy

Save $100: Get the inky blacks and stunning contrast of OLED without breaking the bank with this entry-level OLED TV from Sony.

This model is from 2023 so it's not at the cutting edge, but that also means the MSRP has crept down from $2000 to $1500 over the years. Add on this extra $100 discount and you're getting a lot of TV for your money.

Features: 4K (2160p) OLED panel, 120Hz refresh rate, HDR 10.

Sony 55-inch BRAVIA XR X90L 4K TV
Sony 55-inch BRAVIA XR X90L 4K TV: was $1,149 now $849 at Best Buy

Save $300: Upgrade your home movie-watching experience at home with this gorgeous 55-inch display, now well under $1000.

While we haven't tested this one ourselves, our colleagues over at Tom's Guide gave it an impressive four stars in their review, praising the "wonderful contrast" and "terrific HDR performance". The input lag means it's not great for gamers, but for watching movies and TV, it's the real deal.

Features: 4K (2160p) LED panel, 120Hz refresh rate, HDR 10, Hybrid Log-Gamma (HLG), Dolby Vision, Full Array Local Dimming, X-Motion Clarity, Google Assistant, Amazon Alexa

Sony 65-inch BRAVIA 8 OLED 4K TV
Sony 65-inch BRAVIA 8 OLED 4K TV: was $2,299 now $1,599 at Best Buy

Save $700: One of the biggest discounts in the sale, this 33% discount on one of Sony's high-end OLED displays is certainly worth writing about... so here we are.

Our friends over at TechRadar gave it four and a half stars in their review. Highlights include the superb picture quality and immersive built-in sound, though the lack of HDR10+ is a letdown for a 2024 release in this price range.

Features: 4K (2160p) OLED panel, 120Hz refresh rate, HDR 10, Hybrid Log-Gamma (HLG), Dolby Vision, XR Motion Clarity, Google Assistant

Sony 65-inch BRAVIA 3 LED 4K TV
Sony 65-inch BRAVIA 3 LED 4K TV: was $799 now $699 at Best Buy

Save $100: The Bravia 3 is the most affordable 65-inch option in Sony's Bravia line-up (and our roundup). It lacks a lot of the fancy technology and features of the models above, but it's a solid 4K TV for budget-conscious buyers (especially with $100 off).

Tom's Guide gave it 2.5 out of five stars in their review, noting that it's a fine TV that's surrounded by better competitors at lower prices. For this reason, we'd recommend you stump up the extra $150 and grab the XR X90L above if you can afford it, but if not, this is a solid option.

Features: 4K (2160p) LED panel, 60Hz refresh rate, HDR 10, Hybrid Log-Gamma (HLG), Dolby Vision, Direct Lit.

Sony 55-inch BRAVIA 3 LED 4K TV
Sony 55-inch BRAVIA 3 LED 4K TV: was $699 now $599 at Best Buy

Save $100: The 55-inch version of the Bravia 3 is also on offer, giving you a bit of flexibility in terms of choice.

We'd say the extra screen real estate is worth the $100 pay bump, but if you're on a tight budget or you simply don't have a space big enough for the 65-inch version, this is a great choice too.

Features: 4K (2160p) LED panel, 60Hz refresh rate, HDR 10, Hybrid Log-Gamma (HLG), Dolby Vision, Direct Lit.

Ian Stokes
Contributing Writer

Ian is a UK-based technology, science, and entertainment writer. As a massive nerd, you’ll find him writing about everything from laptops and VR headsets to Star Wars, video games, and Lego.

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